I worked hard to infuse more personal style posts into Fresh Jess this year. While I'll never consider myself a pro photographer, stylist or model, their tricks & tools of the trade are now part of mine too. My understanding of: cameras, proper lighting, signature posing, "my good side," and especially my style has expanded greatly this year.

When I met Stacy London on her Westfield Style Tour this summer, one thing she said really stuck out to me:

"I think that fashion and style can sometimes be written off as superficial, and that's one of the most dangerous things we can do. Style is an emotional investment and we can learn a lot about ourselves from it."

While some think fashion isn't a thing in Seattle, it is always nice to see people who put care, time and thought into how they present themselves for specific events and everyday situations. I believe that style can be a determining factor in the way that you feel and think. I've always told myself I am not a bonafide fashion blogger, but I know you wonderful readers come here for my perspective on style and fashion. Maybe it's time to stop rejecting that part of me! 

Maybe it's because I know I don't dress like a conventional PNW girl. My style inspirations come from my culture, and I am interested in all kinds of people, places, things and experiences.  I am also severely realistic about my shopping. I shop a lot, but I am always looking for the best bang for my buck - my ROI, or WPC (wear per cost) if you will. Designer names and trends are great to be aware of, but don't phase my overall style very much. Quality, character and comfort over all other factors. More than anything, I don't like to look like everyone else.

These are ten of my favorite style posts from the past year from a perspective of seeing the evolution of both my personal style throughout the season, as well as my focused efforts to be a better style blogger. I have a long way to go, but I'm having a blast on the journey. That's what it's all about, right?

Brought my love of vintage and details to New York Fashion Week and the IFB conference in February.

Retro cool in Honduras in a 1950s Polynesian swimsuit.

My love of hip-hop inspired this casual outfit for traipsing around Capitol Hill.

I love wearing different prints in a low-key way. West coast fresh at the Viceroy Santa Monica for Lucky FABB West.

Tending shop while my best friend was at Disneyland with her family. Got that post-Lucky FABB California glow. Or maybe it's my excitement from going freelance :)

This leather skirt was my favorite summer staple. Read this post for a funny take on my thought process behind getting dressed for my man's MMA fights.

One of my favorite style posts ever! An outfit I feel truly represents my everyday style paired with a fabulous hair day.

I had to capture this. Ladies, you feel me?

My first big brand partnership! I've been a Roxy & Quiksilver fan all my life, so I was ecstatic to be a part of the Quiksilver Women Traveling Sweater campaign this fall.

Been paying a lot of attention to how I mix textures this year. They can tell an interesting story if done right. Vintage brocade + waxed sweater for C&C California.

The Macy's Holiday Style campaign was a lot of fun. Thank you once again for voting for this look! Giving love to Rachel Roy with a mix of Aztec print, leather and some rock & roll.

This incredible vintage find from the Goodwill Glitter Sale is luxurious and warm! Perfect for a night out catching up with my favorite girls.

The response to my Pacific Northwest Cool outfit has been awesome so far! My take on styling a North Face jacket with lots of layers & local favorites.

Looking forward to giving you more Fresh Style in 2013!