Earlier this month, the pet industry descended upon Las Vegas for the industry’s largest tradeshow, SuperZoo. For pet lovers, you may not often think about innovation and trends in this $70 billion space (I sure didn't!) From toys to treats, there is a lot of fun and interesting stuff happening. My friends at Petcurean were there and shared the following trends with us.

• Innovative Pet Products: There were lots of new products this year that are sure to tempt. We loved the cool air cot, which provides your fur kid some air flow for hot summer days. Ball launchers were a big hit for cats and dogs alike, and if you want to make sure your pets are safe and behaving while you’re away, this doggy cam will do the trick. A halo for blind dogs took a top award from the show, marrying functional with a bit of fun.

• Big Brands Make a Move Into Pet Aisles: Pet care is a booming industry, and many mainstream brands are developing products to be a part of it: Burt’s Bees now offers a natural pet care line, and ECOS has developed a line of plant-derived pet cleaning products safer for pets, as well as the planet. We even saw dog waste bags from Glad!

• Humanization of Pet Food: As society as a whole continues to eat healthier, and expect more sustainability and transparency in their food production, this expectation has also crossed into the pet world as well. All over the show floor, there were a lot of new products that touted everything from clean supply chain to natural ingredients. Petcurean led the pack with the introduction of GATHER, a new category of pet food crafted from certified, organic, non-GMO and sustainably produced ingredients.  Including a sustainably fished and MSC certified cod recipe, a certified organic chicken recipe, and a certified vegan recipe, they are all perfectly blended and balanced to provide dogs and cats with premium quality, natural nutrition that is free from rendered ingredients.

Thanks, Petcurean!

Disclosure: Content and compensation were provided by Petcurean for this post. All opinions are Spike's and mine!