May 06, 2016

Confidence Borne From Lemonade (By Emma Eekhoff)

May 06, 2016/ Jess Estrada

Emma Eekhoff on Lemonade & what Beyonce exemplifies.

February 10, 2016

Beyoncé's Beauty in Power & Formation

February 10, 2016/ Jess Estrada

Me finally digesting Formation for all that it is

August 01, 2014

What Would Beyonce Do?

August 01, 2014/ Jess Estrada

#WWBD

June 26, 2013

Oh Beyonce, How I Admire Thee!

June 26, 2013/ Sarah B

I was scrolling through my Instagram a couple weeks ago and saw this post from Dimepiece LA. I immediately fell in love with it and knew I had to share it with Jess, cause we all know she loves herself some Queen B!

It wasn't until this past weekend, that this quote really resonated with me. In the midst of all the exciting things that were happening and yet to come, I found myself uninspired, void of passion and in a rut. I realized I was at a point where I needed to make a move whether it be a career change, exploring internships, trying a new activity or even taking a vacation.

Random thoughts and personal goals had been weighing heavily on my mind and I thought to myself, "what's next and how can I possibly achieve it?" I looked back at this quote and it hit me.

I've got the same 24 hours in a day as Beyonce and look at all she's accomplished and done so far! With that time, I'm going to knock things off my list and continue to make things happen. Here's to getting back on track, staying inspired and focusing on what I love!

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Sarah Basto is a born and raised Seattleite. She’s a former merchandise marketing student of The Fashion Institute of Design & Merchandising and is currently working as a marketing manager at a local nanny agency and serves as the PR & marketing intern for local luxury swimwear company Adicora Swimwear. She’s obsessed with all things Seattle and is interested in just about everything – this explains why she considers herself an entreprenista in the making! Outside of work Sarah loves spending time with her family and friends, baking, exploring the city, and being a full-time happy hour guru.

Find Sarah on Twitter, and view all of her posts here.

January 29, 2013

Beauty & the Brand: Beyonce

January 29, 2013/ Jess Estrada

If there is one thing I learned from Beyonce's GQ article, it's that she is incredibly good at documenting every move she makes. Through her massive personal archive of photo and video - some of which is featured on her Tumblr and new BeyHive Blog - it's clear this is a woman who took her career by the reins. She's got full control of her brand and likeness, and she manages to use that to bring her fans in for a closer look. I love to cover her on Fresh Jess because of her unparalleled hustle and laser-like focus on her brand. She knows she's sacrificed a lot in order to realize her dreams. Such an amazing role model for women everywhere.

Whoever her photographer is, Beyonce and the camera make a great team. She really knows how to capture many an emotion in an image. Case in point: this photo of Bey and Jay-Z at the Inauguration is the picture of hip-hop royalty.

p.s. My thoughts on the Inauguration lip-synch scandal are this: musicians pre-record vocals over the track all the time, especially for outdoor, public events. You can read and believe what you want to, but at the end of the day, she sang the shh out of The Star-Spangled Banner in the bitter DC cold. She may or may not have had some help (from her own voice) but she did her job.