July 30, 2015

Finding Greatness: The New Nike Seattle

July 30, 2015/ Jess Estrada

Take a look inside the new Nike Seattle:

May 09, 2014

Lookbook Love: Nike Tech Pack: Hyperfuse Collection

May 09, 2014/ Jess Estrada

Hyper fun with Nike's new Hyperfuse collection:

January 21, 2014

Seattle Seahawks' Richard Sherman for Nike Flyknit Lunar2

January 21, 2014/ Jess Estrada

Yesterday in Seattle was incredible. Our Seahawks secured the NFC Championship after an amazing game against the Niners, and are SUPER BOWL BOUND! The energy in this city was (and is still) electrifying. Everyone seems so happy. It's like Christmas all over again! I had a hard time going to bed, and woke up super early still on cloud nine from the game. Although I'm making solid efforts to not be on social media so much, I couldn't help myself from devouring all of my friends' updates and photos of their own 12th Man excitement.

Of course, the whole world seems to be focused on one post-game interview by one Richard Sherman. If you didn't know who he was before last night's game, you definitely do now. We in Seattle know and love our extremely intelligent, quick-witted and calculated cornerback. Rather than add another thinkpiece to the quickly overpopulated pool of opinion on the interview, I just want to kick off the road to the Super Bowl with his latest campaign for Nike. One of my favorite boys and my favorite brand? You know I gots to. RS joins Kobe Bryant and others for Nike's latest iteration of the Flyknit Lunar - the 2.

Heyyyyy

The commercial:

You can also peep behind the scenes at InsideNikeRunning's YouTube.

In case you couldn't feel it from the rest of this post, the next two weeks will be very Seahawks-heavy on this blog. If there's anything I've learned about the Seahawks, it's that the rest of the country outside of Seattle hates them for reasons they can't even explain. No one knows how amazing this team is outside of our wonderful city - so I'm going to help make it easy for you to see exactly what we see in the days before the Super Bowl.

GO HAWKS!

November 28, 2013

Fresh Style: Thankfulness & Wool Sweatpants

November 28, 2013/ Jess Estrada

Happy Thanksgiving everyone! Every day I'm thankful for your support and readership, as well as for the love and light from my family and nearest + dearest friends. Deuce, the lost bulldog in Seattle and the survivors of typhoon Haiyan are still on my mind every waking moment as well. I wish a safe homecoming for Deuce, and peace for those in the affected typhoon areas. My heart is with you on this Thanksgiving day.

Had a fun conversation on Twitter yesterday when I tweeted "Trying to decide which fancy sweatpants to wear tomorrow." Thanks to current fashion trends and my undying love for Nike and other sportswear, I found I'd actually procured a few pairs of fancy sweatpants this year of the leather, harem, ruched, bamboo fabric and other variety. I met the beautiful L.A.-based designer Piper Gore through a mutual friend, and Piper was kind enough to gift me with one of her favorite winter essentials - the wool Too Cool sweatpants from her A/W '13 collection.

These beauties are basket-weave wool with leather trim and satin lining. The cream and tan juxtapose well with all of the olive and brown tones that take up a good part of my closet. This Zara sweater is in regular rotation, while the Nike SB beanie is my latest procurement for my never-ending beanie collection. It's cold, alright?!

The Nike Sky-Hi Dunk Premium is the crown jewel of my sneaker collection at the moment. A trip to Portland for some shopping at the Nike employee store coincided with the release of Nike's holiday guide, Give the Gift of Sport. After writing about these then spotting them in the flesh, I knew they had to be mine. Waterproof toebox upper with olive suede and orange socks? Have a seat, regular Dunk wedges!

HAPPY THANKSGIVING Y'ALL!

Piper Gore 'Too Good' wool sweatpants / Nike Sky-Hi Dunk Premium / Nike SB beanie from Alive & Well / Zara sweater

November 15, 2013

Nike Running Seattle Lands in the University Village

November 15, 2013/ Jess Estrada

In all of my years of blogging, I don't think I've ever been this excited to attend a media preview as I was last night for the Nike Running store in the University Village. Being a fitness fiend, former NikeTown visual merchandiser and Nike fan 4 Life, the stars aligned and my favorite brand on earth set its sights on Fresh Jess! I could barely hold my shh together all day yesterday in anticipation.

To prep us for the highlight of the evening - a 2.5ish mile run through out the University of Washington campus and University Village - Nike sent us the Flash Pack: the iconic Pegasus shoe in Pegasus+ 30 Shield and the waterproof, breathable and extremely reflective Shield Jacket. Seriously - the entire lower panel of the jacket and half the sleeves are purely reflective. Perfect for runs literally anywhere in Seattle, at any time.

HELLOOOO NIKE RUNNING! YOU'RE PRETTY!

Nike Running Seattle is the 15th of its kind in the country. Keeping true to the essence of the Northwest, much of the 6303s.f. store is made of recycled or reclaimed materials. Designed to optimize energy efficiency, is registered with the U.S. Green Building Council and is anticipating LEED® Gold Certification. It reminds me a lot of what NikeTown looked like when it first opened - carefully edited merchandise intermixed with artifacts of Nike's rich history in running.

This store also includes beautiful black & white photography of popular trails in the area. I loved the #WeRunSeattle corner, complete with Run Club lockers and an interchangeable route map and board for upcoming runs and events.

Their Run Club meets every Wednesday night at 6:30p.m. in case you're interested in a group run!

There's a Nike Plus interactive experience holding court in the middle of the store where you can explore the Nike FuelBand and Sport Watch. Runners' services such as digital gait analysis are available, and ladies can receive specialty services such as pant hemming, custom bra fitting and styling.

Getting schooled on the new Nike+ FuelBand SE. The SE is a sweet update to the original model, now with the ability to start and stop sessions (so you can track a specific workout, other activity, and most importantly - SLEEP.) You can also get social with it and track the NikeFuel activity of your friends.

ALSO, HAVE YOU SEEN THE ROSE GOLD FUELBAND SE?!? I NEED IT IN MY LIFE LIKE YOU DON'T EVEN KNOW! OMG

Nike Shield styling with Ashley (The Style Umbrella) and AlixRose

L: The marathon bib wall, which you can add to with your latest and greatest bibs

C: All of the Flyknits. ALL OF THEM!

R: More gratuitous shoe porn

Super special shoutout to Strawberry Moon for being our drink of the night. By far the most Glow-worthy beverage I've had at a media event!

Nike Shield Jacket / Alive & Well pom beanie / 3.1 Phillip Lim for Target muscle tank / Topshop leather leggings /Nike Dunk Sky-Hi wedge sneaker

The family that NikeFuels together, works hard for those Fuel points together!

Thanks so much Nike for having me!

Nike Running Seattle

is now open in the University Village in the new South garage building complex. Mon - Sat 9:30a.m. - 9:00p.m.; Sunday 11:00a.m. - 6:00p.m. and Wednesday Run Club 6:30p.m.