An Uber 30Fresh Giveaway!

It's my birthday month but YOU are getting presents!

YAY PRESENTS

In the spirit of 30Fresh, the kind folks at Uber have graciously given me ten $30 Uber credits to give away. According to my texts, FourSquare check-ins and bank statements, Uber is a very big part of my life. For the past year and a half or so, they've been responsible for getting me and many of my fellow Seattleites to meetings, events, flights, nights out and everything else in our busy schedules.

So much Uber swag in my life. Next up, polar fleece pajama pants

Haven't used Uber yet? It's easy. Download the app, request a private driver (in a black car, SUV or as of this month, UberX hybrid car) to your exact location & tell 'em where to go. You can follow the driver's route to you and while you're in the car on your phone, and all of the money transaction takes place in the app, so no need to get cash or search for your card.

'Sup UberX

Living downtown means there are a lot of places where it doesn't quite make sense to drive, but the weather is too crappy to walk (unless you want to show up to your next meeting lookin' a hot mess.) The cabs here are grossly unreliable with even more unsavory customer service all around. I gladly pay a little bit extra to know I'm getting somewhere safe, dry and on time by a nice, friendly driver.  Showing up in a towncar is a nice little perk too :)

Flexin' in an Uber SUV on the way to the airport

Enjoy these perks too! Enter to win one of these ten $30 credits by: (each action equals one entry)

1. Tweet me:  Tweet #30Fresh!
2. Liking Fresh Jess and Uber on Facebook
3. Following me on Pinterest
4. Leave me a comment below

I'll draw a winner this Friday, April 26th (my actual bday) at 5:00p.m. PST.

Good luck!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

About That Life: One Year as an Entrepreneur

A year ago today, I began my life as an independent business owner. It's been a wild ride, and I can't believe a year has passed already! I wasn't completely sure what I wanted to do after parting ways with my last employer, and it took a couple of months for me to find the confidence to move forth on life as an independent. I knew more than anything that now was the time to focus on my blog, and to enjoy a life not centered around working for someone else. I may not have had all the answers (definitely still don't!) but I have the faith, will and determination to forge a path all my own.

After taking a couple of months to explore all of my options, I applied for my business license and became an independent contractor, freelancing as a consultant.  I thought about everything I'd done since leaving college, and created a menu of services that included: marketing, event production, public relations, personal styling, personal branding workshops and social media strategy. So many things! Too many things, probably.

I love love notes! Via StrikingTruths.com

Since then, I've taken on various clients in different capacities. I've learned more about myself and my capabilities in this past year than I had in all of my previous jobs combined, which is crazy since I learned a ton at each role I played. Everything is a lesson. These are some of the bigger lessons I've gone through in the past year:

Time is money.

When you're responsible for your professional...everything, the way you look at your time changes. I am more organized about how I spend my time than I've ever been before. If I'm not, I can easily get distracted by social media or bulldog cuddles, or wind up spending way too much time working and not enough on other things I should do, like working out. I let myself get lazy and ended up gaining weight because I was so afraid of not working hard enough, or bringing in enough work. I shined too much of a spotlight on getting my business running, that actual running fell off of my schedule! My time is everything. I am working on only spending it on the things (and people) that truly matter to me. See also: No, You Can't Pick My Brain. It Costs Too Much.

Refine. Refine. Refine.

I am always analyzing and tweaking everything now. I'm feeling out the services I provide, figuring out which ones I truly enjoy working on, the types of clients I prefer to work with, and adjusting my budget and schedule. I want to work hard, but I also want to enjoy life and focus as much creative energy as I can on my blog. It's amazing how much less I'm shopping or doing frivolous things, because I want to go to that conference or devote more time planning out a strategy for my client. I'm a big believer that we are always learning, and if you're not - you've stopped living!

Find the right team.

Now more than ever, I have to have a strong support team around me. People who inspire me. People who can help me with parts of my business that I'm not good at, like an accountant or lawyer. People who can enhance my business, like my new Fresh Jess contributors. People to tell me like it is, or who can just listen when I need to talk myself through new ideas or frustrations I'm facing. Naysayers, people with negative energy or people who want to waste my time? Ain't got time fo' dat!

Take control.

When you work for someone else, your focus (whether you like it or not) is on meeting someone else's goals, standards, and often, perceptions of you. When you work for yourself, everything is in your hands. Goals, mission statement, vision, finances, insurance, schedule - that is all on you. That might be intimidating for some, but I was absolutely up to the challenge. Still am, every single day.

Gratuitous excuse to include a pic of Nicki Minaj. Photo via ELLE Magazine.

Nicki Minaj said in this month's ELLE Magazine: "I deserve to know what's going on. It's my brand and my life." That's the way I look at things. I've been using the word 'entrepreneur' a lot more lately, in place of the term 'freelance consultant.' It feels like a better description encompassing all of the things I've been working on in the last year, in consulting but also in the many projects I've done here on Fresh Jess. Sponsored posts, better ads, better outfit posts, more and better content. Every day I'm evolving and the different arms of my business are getting stronger and stronger.

And I'm just getting started, y'all.

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

30Fresh Aces: Sara Seumae

Each week during 30Fresh, I'll introduce you to a couple of incredible people whose soul, energy, humor, talent, intellect and dreams light up my life. I think the world of them and hope you do too!

I don't even know where to start with my next Ace, the incomparable Sara Seumae!

I know a lot of my Aces stories start with "I met them on Twitter..." - but back in the day (2009), Sara was a Twitter celebrity and I was both excited and scared to meet her in real life. Sara is hilarious and outgoing but actually very reserved, and I could tell she was feeling me out the first few times I hung out with her. Over time, the rides home after our girl dates ended with conversations that lasted longer and longer. We helped each other make some sense of this weird thing called social media that was changing our lives every single day, and became sounding boards for the many ideas she had for her clothing line, and mine for my blog. To this day, I don't know that Sara and I will ever run out of things to talk about with each other. She's a loving mother, wife, daughter, doting aunt, loyal friend and ambitious fashion designer/entrepreneur. Though she has an amazing little sister already (seriously. Watch them talk to each other sometime. It's like one person talking to their perfect reflection in the mirror.) she's one of my best friends and like the older sister I never had.

I believe everyone should have at least one friend who tells them what they need to hear, not what they want to hear. There are enough 'yes' people out there, but who you really want in your life are the ones who tell it like it is. I am forever grateful that Sara is one of those friends. She doesn't hesitate to tell me when I am actin' a fool. Even if I don't want to hear it in the moment, I know she's right. We don't get to see each other as often as I'd like, but that's the reality of go-getter power ladies. I go to sleep every night knowing for absolute sure that Sara is one of the biggest supporters I could ever have on my team. I cherish our aimless driving and long conversations about everything from our pasts and futures to Monica and Queen Rania. Though she doesn't spend as much time on the Twittahz these days, I feel extremely lucky that I got in with Sara when she was! :) I love you Sara joon.

What's on your playlist right now?

Sadly, my "playlist" consists of Disney movies and child-friendly music for the most part. And not to keep the boring going, but I listen to NPR, This American Life and Adam Carolla podcasts. I just love learning and listening to these helps me think in a whole new way.

Describe your style.

I hate to admit it but I am currently living in a Mr. Rogers sweater which I pair with cozy tops, skinny jeans or stretchy pants. It's one of those pieces that my husband detests but I get compliments on all the time by women. I worry that I'm going to wake up one day and it's going to be "missing." Is "comfortable" a style?

Who inspires you?

I assume you mean aside from you. In which case, I have to say my daughters, family and friends. I'm at a stage in my life where I just don't have the energy for toxic friends (you know, the negative nancys who just sponge off your soul).

My time is limited and I make it a point to be around those I can learn from and who help me live my best life.

If I consider you a friend then know that you inspire the crap out of me!

What are you reading?

I just picked up two great books which I'm dying to dive into! First is Think Like Zuck by Ekaterina Walter and the other is Lean in: Women, Work and the Will to Lead by Sheryl Sandberg. Yes, I recognize that there is a theme here with both of these (the theme is Facebook. Not that you're not smart but just in case). I'm fascinated by Sheryl Sandberg and her views on juggling parent/work life.

What are you most excited about in the coming months?

The new SPUN website launch along with new style releases are top of mind right now for sure. I'm also pumped as hell for our girls trip in May! I haven't been able to get away in a long time and especially without the family in tow. I'm also excited for all the things that are coming up for my friends this year. From weddings and babies to just watching my friends succeed in their businesses. I'm so happy and proud of everyone!

Thank you!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

Please Help Gumbo the Frenchie & Bulldog Haven NW!

'Sup FJ readers! Sharing another bulldog in need - you know I can't resist those bully faces!

Gumbo is an 11 month old French Bulldog who was hit by a car and ended up at a local shelter needing extensive surgical repair. The shelter's vet said it is the worst broken pelvis they have ever seen! Broken in multiple places, Gumbo needed emergency surgery and is now in the care of Bulldog Haven NW.

Help Gumbo the Frenchie!

Help Gumbo the Frenchie!

He underwent a successful surgery yesterday, and Bulldog Haven NW is looking to raise funds to cover his emergency expenses plus the care of 22 dogs currently being fostered. Can you help?

DONATE HERE

Every bit counts! Thank you!

Help Gumbo the Frenchie!

Gumbo at Bulldog Haven NW

Thank you bulldog/BHNW/Gumbo fans & rescue supporters. You make this happen!

Watch the Bulldog Haven NW Facebook page for more Gumbo updates and photos!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

How I'm Bringing Zesty (Workouts) Back - Sponsored Post

When I signed on for this sponsored post, I was drawn by the words used to highlight the theme.

Zesty. Sizzling. Sultry. Sexy.

These are all words I'm uncomfortable using, yet I absolutely see them in my life. While it's not a surprise to regular Fresh Jess readers, I have been on a mission to be much healthier this year. One reason is because I want to feel like I’m all of those words, all the time. My life is zesty. My body is sizzling. My hair & style are sultry. I am sexy.

I've blogged a lot about the changes in food and diet that I've been making, but I haven’t gone into much detail about fitness, which is the other major piece to health. Today I’m doing exactly that.

I have such a love/hate relationship with working out. I’d gotten by on my Filipina-American genes for the first 23 years of my life, but once real (post-college) life started to set in, the need to work out showed itself QUICKLY. I got into a habit of going to the gym 4-5 times a week, and really enjoyed it. Then agency – and later, freelance – life happened, and working out became less of a fun hobby and more of a low-priority necessity. I’d skip a workout if I didn’t have time, and soon enough, I never made time for it any more.

This was my first time stand-up paddleboarding a couple of years ago. I was scared of the lake water so I put on a vest LOL

I really want to be more active in general, and I am absolutely up for trying new things*. I’m grateful to have access to a bank of at-home video workouts, but I’m also looking to try or dive more into:

• Hiking
• Stand-up paddleboarding
• Flywheel
• Barre
• Marathons
• CrossFit (eep!)
• Zumba
• Biking
• Hot yoga

What are your new or favorite ways to stay fit? I’d love to add to this list!

*It's a doubleheader! Stay tuned next week to see how I’m incorporating some of these new workouts into my life.

Kraft Italian Dressing only has one goal in mind... tantalizing your tastebuds. And we're always looking for new ways to help you amp up your zest appeal. Like what you see? Let our Zesty Guy show you even more ways to spread a little zest at getmezesty.com.

Disclosure: Compensation was provided by Kraft via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Kraft.

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

30Fresh Style: HollyHood Marilyn

With these 30Fresh outfit posts, I put more thought in making like editorials you'd see in your favorite fashion magazine. The fun part is playing up different pieces of my personality. The fulfilling part is showing you the things in my life and places around Seattle that are meaningful to me. Last week in my Alive & Well post, you saw tough leather & chains paired with girly blush pink delicacy as well as my love for sneakers and independent boutiques. This week, we're taking a walk on the 'sassy & sexy, with a little bit of grit' side.

Some of you may recognize HollyHood Marilyn. She's the face of TigerBeat's famous Seattle dance parties, which I had the honor of helping promote over the last four years. In my opinion, HollyHood Marilyn is one of the most brilliant branding I've seen. I have a very soft spot in my heart for HH Marilyn as she represents so much to me. A neighborhood blog once tried to use her to help depict a story he wrote about the unsavoriness of some of Seattle's club nights, but HollyHood to me was always about dancing and having fun with good people. That's what life should be like, right? Full of good people, dancing and shit that makes you happy. While HollyHood is on indefinite hiatus and TigerBeat's recently moved to NYC, Marilyn and the HH spirit always have a place in my life.

All photos by Sarah Lovrien Photo & Video.

Prabal Gurung for Target black shirt w/lace overlay & faux leather collar / coral high-waisted shorts via Poshmark (similar) / Anthropologie belt (similar) & Aldo wedges (old)

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

The Renaissance Man (Contributor Post!)

*Once a week, you'll hear from one of my amazing team of contributors. This week, I'm delighted to introduce you to Titus Kimbowa! Peep Titus' bio at the end of this post. Looking forward to Titus' perspective on entrepreneurism, business, music and life in general. Enjoy!

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Last week, I read somewhere on Twitter that Jay-Z was selling his stake in the Brooklyn Nets to become a sports agent. I was surprised, to say the least. Where does opportunity lay within the sports agency arena? For the next few days I pondered on why he’d make such an unconventional move.

Looking at all of Jay-Z’s past moves, from starting Roc-A-Fella to selling Roc-A-Wear, there’s something they all have in common: he actually never “leaves.” He’s still reaping benefits on every deal he’s made since leaving the drug game. He only uses each milestone to build onto another.

Diversifying the hustle per se.

Image via Book of Hov

Let’s look at the current move and see how much opportunity lies ahead. Jay-Z has created a brand in which everything he touches turns gold. He has a reach that is respected at every level. He was able to create a lot of buzz and support for the Brooklyn Nets - this is how he was able to get an ownership stake in the Nets at a discount rate. Being part-owner made it easier for the Nets to not only move to Brooklyn, but also gain New York’s support of the team. This is Jay-Z’s main role. He’s the face of an organization in midst of transition.

Selling his stake in the Brooklyn Nets and becoming a sports agent gives Jay-Z a new opportunity to use his brand in the sports arena. Using his ownership of the Brooklyn Nets as a stepping stone, Jay-Z’s out to challenge the likes of David Falk and Bill Duffy. Jay’s popularity and brand puts pressure on David and Bill’s business strategy. I’m interested to see how they’ll react to the new competition.

Growing up, many sports figures listened to Jay-Z’s music and many can connect to his story. Having him as their agent will give them access to him at a clock’s tick. I can already see a lot of young, up-and-coming athletes signing on to Jay-Z’s agency. You could look at Jay-Z’s relationship with Lebron James (among other professional athletes) as a catalyst for this move as well. Lebron is one of the top paid athletes in the NBA. If he is able to have Jay-Z represent him, this will keep the money within the clique (cue Jay-Z’s verse on“Clique”)

There’s a lot that Jay can do with the new venture and I’m particularly interested to see how this pans out. You never know, he’s known to move in silence.

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Titus Kimbowa is a young entrepreneur living in Seattle, WA. He was born in Kampala, Uganda & moved to the States when he was 12. He’s currently a senior at the University of Washington and serves as vice-president of the UW American Marketing Association, and he's interning as the product marketing analyst for stealthy start-up Webtuner. He’s got past experience as part of the Zagat team at Google, Crown Social, TEDxYouth Seattle, and starting up an enterprise travel company. In his spare time (which he rarely gets) he likes to play basketball, read, and hang out around Seattle.

Find Titus on Twitter.

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

30Fresh Aces: AlixRose

Each week during 30Fresh, I'll introduce you to a couple of incredible people whose soul, energy, humor, talent, intellect and dreams light up my life. I think the world of them and hope you do too!

Meet AlixRose!

AlixRose is a regular here on Fresh Jess, and for good reason! We've both been in the blogging game for around five years, and met on Twitter shortly after we started our blogs. 

I really admire Alix's constant positivity and upbeat nature. She is literally a ray of walking, talking, pop culture loving, MexiCoke drinking, probably singing or laughing sunshine! 

What's on your playlist right now?

I am pretty much obsessed with 8tracks right now. I haven’t changed around my Spotify playlists in forever and I got tired of listening to the same loop of music. So, instead of creating new playlists, I just listen to other mixes people have made. Here are a few of my current favorites.

Describe your style.

I like to think that I embrace it all. I wear neon like it will never go out of style. I am currently obsessing over a pair of metallic booties. I always have a red lipstick in my purse. I usually wear statement jewelry in the form of a pair of earrings or large ring. I’ve had a leopard print phase that has been going strong for the past two years. You will rarely find me in flats. You can also say, I have a healthy relationship with blazers. So, in short. I like to have fun with my style. I don’t say “I would never wear that!” I said that about fringe, fanny packs and cowboyesque booties and I’ve worn all of them this year and loved it.

Who inspires you?

I am so lucky to have so many people in my life that inspire me. My mom, in the way she connects with people, my father and his work ethic, my brother and the way he can find humor in everything. I have a plethora of friends who inspire me in many different ways all the time. They all push me to be the best that I am and I feel blessed to be so rich.

What are you reading?

Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg I haven’t started to read it yet. If I could only pull myself away from Oh No They Didn’t. But I’m really an article hoarder. I can’t help but read a few a day.

What are you most excited about in the coming months? 

There are a few things up my sleeve, but I never like to count my chickens before they hatch. So, all I can say right now is stay tuned.

Thank you!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

How to Make Spring’s Top 10 Fashion Trends Work in Seattle (Contributor Post!)

*I'm so excited to present Fresh Jess' first contributor piece from Courtney Liu! Courtney is a bright young talent going to school at the University of Washington. She initially reached out to me for an interview included in this piece, which she then shopped around to different publications in the city. We met for coffee and I was drawn to her tenacity and willingness to put herself out there. Looking forward to her insights on fashion trends and more once a month on Fresh Jess. Enjoy!

Mercedes-Benz Fashion Week concluded its showcases a couple of months ago, and recently Glamour Magazine presented the top 10 most wearable trends of Spring 2013. These include: Bermuda shorts, black and white, peekaboo pieces, statement sunglasses, bold stripes, luxe leather, beautiful beading, short suits, sporty dresses, and low or flat heels.

Seattle, the good ol’ rainy city, is infamous for its grungy, hipster fashion sense and its wet and cold weather. As a Hawaii native, I’ve gotten used to dressing up in spring trends without having to cover up my chic ensemble with a rain jacket.

Being a non-native of this Pacific Northwest city, I wondered whether or not Seattleites could pull off these spring trends. Contrary to popular belief, they can.

Local Seattle designer, Cameron Levin, is familiar with creating ready-to-wear pieces for women. One of her favorites of the top 10 wearable trend of this spring is black and white.

Long panel tunic paired with organic Tobillo leggings from Cameron Levin’s “Ruby” line

(Photo courtesy of Cameron Levin) 

“Black and white is my favorite because it's such a drastic variation from the typical spring trends of pastels and floral prints,” says Cameron.

The designer expects this trend to fall in everyone’s comfort zones because it’s a classic combination of colors. “It's still dramatic and stark so fashion-enthusiasts can play with fun variations of this motif [including] houndstooth, checkers, stripes, color-blocking, etc.,” she says.

Jess Estrada, editor of the Seattle-run blog FreshJess (Oh heyyy!), also agrees upon black and white as being a favorite of the top 10 trends. But she says she will experiment with short suits, Bermuda shorts and bold stripes as well, to see how they work on her.

The fashion blogger says that it’s all about drawing upon these top trends and exploring your own closet. This way you don’t need to break the bank to be stylish and trendy!

Katy Lohn, senior stylist of the Free People at University Village, recommends how to transform a typical grungy piece of clothing into a trendy spring one for this year…on a budget.

She says to take a band muscle tee and add beading detail to it then to pair it with a high-waisted, long, fitted skirt. It’s still grungy yet with a feminine touch.

Katy also loves the peekaboo pieces trend because she has crafted many tops with cutouts, which you can purchase on her Esty shop, Katy Featured.

Peekaboo pieces are another of Cameron’s favorite trends. She has incorporated this trend into her 2013 spring collection, Ruby. It can be found in the Tunic tops, organic Tobillo leggings and the organic spiral mini skirt, which will be available at Vian Hunter in late March.

“As a designer, I'm drawn to this trend because it makes the overall composition of the garment more interesting and artful. For consumers, it's an easy and accessible way to look sexy without feeling too revealing or uncomfortable,” says Cameron.

She also believes that most of these spring trends are successful because they're so accessible. “Low heels are easy to wear all day long, leather is highly functional, the stripes and black and white themes are timeless, and fun accessories like statement sunglasses feel less intimidating than a bold outfit,” she says.

Cameron feels that since they are all relatively low-maintenance, most of these trends will be appealing to the general Seattle market.

While examining Glamour’s selection of the top 10 Spring 2013 trends, I didn’t see how Seattle’s grunge or hipster scene could embrace them. At the same time, I didn’t think that it was possible to ever look cute or stylish in the cold rain. However, I was proven wrong. As a fashionista myself, I’m always looking for different ways to switch up my wardrobe for the Emerald City’s weather conditions.

“The key to being stylish in Seattle is layering smartly. Wear your peekaboo piece, girl, but bring your trench coat just in case!” says Jess.

Follow Courtney on Twitter, and peep more of her writing in future Fresh Jess posts!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

30Fresh Aces: Jen Joyce

Each week during 30Fresh, I'll introduce you to a couple of incredible people whose soul, energy, humor, talent, intellect and dreams light up my life. I think the world of them and hope you do too!

Next up in the Aces series - Jen Joyce!

If you live in Seattle, are on Twitter and enjoy Hotel Max, Uber, Capitol Hill, music or all of the above, most likely you know who Jen Joyce is. Back in 2009, the Seattle Twitter scene was new and fresh. Jen reached out to me for some advice on hosting her first Tweetup for then-employer Hotel Max. A friendship laced with hashtags and fun was forged and has remained strong ever since!

I adore Jen Joyce. She is one of the nicest people on the planet with a big heart and an even more wonderful laugh. She will make you smile no matter how blue. I've had the honor of Jen's friendship for a few years now, and it's been so great to see her grow into one of the most recognizable community managers in the game. Meet my boo:

What's on your playlist right now?

Uber Seattle Office Playlist is what fuels my work day. I am constantly adding new stuff. It just keeps me going. :) If I were to pick a few specific bands I am listening to on repeat it would be:

• Grizzled Mighty

• Hey Marseilles (THE NEW ALBUM IS SO GOOD. Check it out, kids.)

• Pony Time

• Father John Misty

Describe your style.

Well, I was asked this in an interview for Poshy Magazine. I really had no idea so I asked my boyfriend. His answer was Grandma Chic. I guess I do wear a lot of cardigans and knitted items. ;)

Who inspires you?

This is going to sound super cheese but my friends! I know the most hard-working people in the world. When I feel like I need a boost I just grab a happy hour or check their social media to see what they have been up to. It's always something that pushes me to do my best.

What are you reading?

Reading? Who has time for reading? Does Twitter count?

What are you most excited about in the coming months?

SO MUCH. Working for Uber has been the most amazing experience ever. We have taken an industry that is old and outdated and made it new, fresh...and well, Uber! My work family is full of the smartest, most creative, funnest people in the whole world. I so am proud to be a part of it and can't wait to see what we are going to do next! ;)

Thank you!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

Family Rules Everything Around Me

30Fresh wouldn't be right without a little ditty on my family. I must've done something amazing in some previous lives, because I struck the family lottery in this one. Remember the movie "My Big Fat Greek Wedding?" If not, imagine a group of roughly 50 people who always have your back, love you and try to feed you every time they see you, no matter what. My family is kinda like that, and I am the luckiest girl in the world.

I don't talk much about my family. Most of them are fairly private people who don't spend a lot of time on social media, and I want to be respectful of that. But in the spirit of 30Fresh, I'd be remiss to not give you a glimpse into a very, very big piece of my world.

This is my immediate family. Spike is on that IDGAF tip.

I'm the oldest of five, and the eldest on this side of the family. I think this is where the biggest well of inspiration to hustle resides. I was always told that I was setting the example for the family, and if I really was, then I wanted to be the best damn example I could be. I can't really bear the thought of disappointing my family, so I just try my best not to!

Yeah, that's my sister. Yeah, we're related.

My mom is the greatest. I see more of her in me as I get older. She's a free spirit who's devoted her life to being happy and making sure her kids are happy and safe. My sister is one of my best friends. I especially don't ever want to disappoint her! My brothers are so hilarious, smart, witty and curious. They don't really know it, but they keep me on my toes to stay on their level.

Enjoying a beautiful lunch with mama and two of my siblings

This is my Auntie Penny. She's 11 years older than me, so naturally I followed her around everywhere when I was little. I looked up to her and wanted to do and be everything she was! Now she's one of my best friends and probably the most supportive of all of my endeavors (after mama of course.)

My beautiful Auntie Penny

Most of my family lives in the Seattle metro area, so I see them often. Family parties are a regular occurrence on my calendar, and absolutely nothing takes priority over them. That's another reason why I went freelance - to be able to spend more time with my family. I never get tired of eating and hanging out with them! 

THANKS FOR TAKING THIS PICTURE WITHOUT ME IN IT GUYS. HI KEVIN

I can say with 100% honesty that I wouldn't be where I am today if not for my grandparents. They were my biggest supporters after my mom while I was in college, making sure I had everything I needed and was always safe. When I worked my first college job, downtown at Old Navy, they'd pick me up after my closing shift so I wouldn't have to take the creepy bus home from the creepy bus stop on 3rd & Pike. Grandma would always have chicken adobo and rice for me to have for dinner. They're retired and live the life in the Philippines now, but they light up my life when they come back to the states twice a year.

Whether it's a family birthday, a workout like The Big Climb, or just drinks at the Ram, we can't get enough of each other. It's not lost on me that this is a unique situation - not everyone has or gets along with family, let alone one this big. Just makes me that much more grateful to have them in my life. In this case, blood is indeed thicker than everything.

Love you family!!!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

30Fresh Aces: Jordana Bruner

Each week during 30Fresh, I'll introduce you to a couple of incredible people whose soul, energy, humor, talent, intellect and dreams light up my life. I think the world of them and hope you do too!

If you could bottle up beauty, brains, tenacity and wit in a slim little package, you'd have Jordana Bruner.

I met Jordie first through Twitter and then through mutual friends four years ago. The night I met her, I looked up her fashion & shopping blog, Clutch 22, and immediately got cold sweats. "Holy shit, she's amazing! Why would she want to hang with little ol' new blogger me?" I'd have to say Jordie & AlixRose were my first two biggest blogger inspirations, and I am thankful to call them my close friends today. Jordana is a true spitfire who's now devoting her time and talent to her role at an integrated marketing agency. I don't know anyone that matches the passion, confidence and creativity she has in her professional and other endeavors. They say that you should surround yourself with people you want to be like and who inspire you. I'm grateful to have such a true hustler like Jordie on my team.

What's on your playlist right now?

• The 1975

• Hey Ocean

• A$AP Rocky

• Savoir Adore

• The Kills

• Weezy

• Drake

• JT

She's even made a 30Fresh playlist! Listen here:

30Fresh from jordanabruner on 8tracks Radio.

Describe your style.

Alternative-preppy with a little lace and leather ;)

Who inspires you?

Aside from my mom and people I’ve grown close with for various reasons over the years (yourself included, lil mama) – the most inspiring influence in my life is New York. "She’s” a city full of people who come here to chase their dreams – how can you not be moved by that? The energy and pace keep me hustling.

What are you reading?

I’ve read (a few times, actually) this article from The New York Times about getting ahead by giving more of yourself to others. It’s about the youngest tenured professor at Wharton, 31 years old, how he spends his days and the lengths he has gone to prove this. Yeah, giving feels great, but the supporting data from his various experiments demonstrates increased productivity. Definitely worth a read. I work hard and a lot of what I read is related to that, but to keep things light, I’m a sucker for funny animal videos and photos. Check out @tunameltsmyheart and @frenchbullys on the Insta. :)

What are you most excited about in the coming months?

Honestly? Sunshine.

Thank you!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

30Fresh Style: Alive & Well

For 30Fresh, extra-special posts means extra-special outfit posts too. I want to take you beyond my normal outfit shots and show you my favorite Seattle places too. I recruited the talents of my girl Sarah Lovrien for this shoot and I am over the moon with what we came up with together. I've always admired Sarah's aesthetic and photographic eye, so there was really no other option that came to mind when I thought about who I'd want to take these photos.

I've had the idea of shooting "The Girl in the Fancy Dress Trying on Sneakers" at Alive & Well for a long time. I love this outfit because I've always been laced with a little edge and sass :) Jacob and I are avid shoppers and supporters of Marcus Lalario's boutique. The skateboard wall, sneaker wall and natural interiors were the perfect backdrop for a shoot full of style and attitude. 

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

I also really wanted to feature my Virgins Saints & Angels necklace, which I decided to wear like a bracelet. I love VSA founder Cheryl Finnegan's use of mixed metals, pearls and crosses that are traditional but stylish. VSA has a unique style that combines artesenia and gothic elements from Mexican and religious iconography. The pieces are handmade in Mexico from some basic and not so basic techniques combining metals, paper, glass, resin, and beads.

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

Zara leather jacket (similar) / blush pink chain dress via Poshmark / Nike Sky-Hi Dunk wedges / ShoeMint 'Gina' wedges / Virgins Saints & Angels necklace worn as bracelet (via Bollare) / Earrings from Moksha

Photography by Sarah Lovrien. Hair & makeup by Gene Juarez Downtown Seattle.

Photo credit Sarah Lovrien. Shot at Alive & Well Seattle

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

Meeting Buddha

Remember Buddha, the english bulldog who went missing in Seattle back in February? By the grace of your favorite higher power, he was found relatively safe and sound, returned to his family three weeks later.

Today we met Buddha & family at a thank you/birthday celebration for the little guy. I cannot imagine losing Spike, so I didn't hesitate to help however I could despite being in the midst of the IFB conference during New York Fashion Week. It was so great to meet Buddha and his family in person to exchange hugs, stories and slobbery doggy kisses in the cold rain. Buddha's mom also remembered meeting Meatball a long time ago and gave me a pic of him with their Frenchie! It is truly a small world. Bulldog life is grand.

Happy birthday Buddha, and welcome home!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

Game Changer: Elhana Healing

So far, this year has been a big one for transformation of mind, body and soul. Maybe it's because I am turning the big 3-0. Maybe it's because I yearn for what many of us do - focus & clarity. By a series of happenstance, three ladies have been instrumental in helping me on that journey. I am supremely grateful my world includes such compassionate women who are stunningly beautiful inside and out. I don't know that I can ever thank them enough for enriching my life, but I can forever try. Thank you for changing the game for me for the better!

The first game changer I'd like to introduce you is Rachel and Elhana Healing.

Rachel and I met through mutual friends and social media. Life brought bikram yoga into her life, and eventually led her to explore reiki healing. For those who aren't familiar, reiki healing helps move and balance energy, removing blocks and restoring your inner well-being. After exploring it for herself, Rachel decide to share her knowledge with the world, starting with a small workshop for a few ladies she knew. I immediately jumped at the chance to take it.

The past couple of years have been quite the ride for me. Through many situations and circumstances good and bad, I got to a place in my life where it always felt like there was a fog in my head. It was hard to focus and even more difficult to keep my goals in sight. At my worst, I'd seek out distractions from the self-care and responsibilities I should have been focused on.

Rachel's 6-week workshop really helped me understand how our quieting our body and mind can really restore all of that within me. I am not just saying that because she said my spirit guide reminded her of Beyonce, but Filipino and older. :) Through meditation, various exercises and a deep-dive into each of our seven chakras, I've really learned how tuning into my self can really bring some focus and clarity back in my life. The workshop sometimes made us confront things we'd gotten used to not addressing - harboring negative energy and the art of forgiveness for starters. I feel like our time together was way too short, but Rachel's workshop really gave me the insight I need to take control when too much noise, chaos and overall 'busyness' tries to dominate my life. We are all busy, but we also have the power to make sure we don't lose ourselves.

Rachel is starting Friday healing sessions on an individual basis this month. Email her at elhanahealing@gmail.com if you'd like to explore some reiki healing for yourself!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

Fresh Jess at Lucky FABB West 2013!

I'm in L.A. for the next couple of days for my third Lucky FABB conference! 

A year ago this month, I was fresh into my freelance life when I attended this conference for the first time. With so many tumultuous thoughts on my life and career floating around in my head at the time, I decided to head to Santa Monica with a clear mind. 

No live-tweeting, no incessantly checking work email, no client fires I'd have to put out during a talk, no uncomfortable drinking with co-workers I'd otherwise never share a drink with. I would absorb Lucky FABB for what it was, and just soak up every moment. 

And it was wonderful. I can't tell you the last time I'd attended a conference and truly just enjoyed it. For being there at such a crucial turning point in my life, Lucky FABB will always have a special place in my heart. I'm looking forward to another round of excellent speaking panels and keynotes, workshops and parties!

Follow me on Twitter and Instagram for all the action!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

Spike Rules Everything Around Me

Oh Spike, how do I love thee? Let me count the ways...

When Jacob and I first talked about getting a dog, I wanted one that'd fit in a purse. Luckily, Jacob talked me out of it and we got our first bulldog, your brother Meatball. Sadly, sweet Meaty passed away suddenly in 2010 (read that story here.) A year and a half of grief passed and I swear I couldn't define who I was anymore. Then you, handsome Spike, came waltzing into our lives via emergency rescue by Bulldog Haven NW. Though Jacob and I had been supporting BHNW, PAWS, The Humane Society and other animal-related non-profits since Meaty passed, we'd never owned or fostered a rescue before. But when I saw your face, Spike, it was game over - Gatorade, wet towel. You had to be mine. 

Spike the English bulldog

Spike the English bulldog

Words can't really express what it's like to be a bulldog mom. I tell people I went freelance to focus on my blog, but a big part of it is so I could spend more time with you. Our schedules are built around you, Spike. No matter how much mom & dad have on our plates, you are absolutely number one over everything.

Spike the English bulldog

Spike the English bulldog

I love your personality boo. You are so full of life and love to meet other doggies wherever you go. You love meeting other humans too. Like, a lot. We like to joke that you're plotting to leave us for richer and better-looking parents :) I am convinced you are the leader of the pack at doggie daycare and that you flirt with every lady you meet. Such a little Romeo you are. (Don't worry - I won't tell the ladies you chase around lasers like a cat.) You're the perfect co-pilot for all of our adventures.

Spike the English bulldog

Spike the English bulldog

I wrote this letter so everyone could meet one of the biggest pieces of my life. I also wrote this as a little thank you to you, Spike. I'm meant to be your mama and life feels like it has a lot more definition with you in it. Bulldog Haven NW sent you off to a new home, but what they really gave me was one of the greatest gifts life has ever brought me. You were the key to bringing me back to life post-Meaty. I love you boo bear!

Spike the English bulldog

Spike the English bulldog

A list of available dogs can be found at Bulldog Haven NW's adoption page.  If you're interested in adopting one of these bullies, please look over their information carefully and fill out an application at BulldogHavenNW.org.

Not wanting to adopt, but still want to help out? 

BHNW welcomes donations at anytime! Visit their homepage for benefit online auctions too.

For the most up-to-date info on BHNW, check their Facebook page!

Want to talk more about adopting a bulldog from someone who's been there? Email me at jess(at)freshjess.com!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

30Fresh Aces: David Hoang

Each week during 30Fresh, I'll introduce you to a couple of incredible people whose soul, energy, humor, talent, intellect and dreams light up my life. I think the world of them and hope you do too!

Next up in the Aces series - David Hoang!

David and I met how I meet most people nowadays - through Twitter. He'd gone to college with my then-colleague and forever 'work wife', Nikki and her husband Paul, but David and I didn't meet IRL (in real life) until he'd moved out to Brooklyn in New York. We met up for tacos and Mexican Cokes at Brooklyn Flea and the rest is history.

We're not at Brooklyn Flea, but we are at Outpost Coffee, down the street from the Flea's location in Ft. Greene. Outpost is owned by a Pacific NW native!

David is one of the nicest, most supportive people I've ever met. All of my Aces are, really, but David is an incredible friend who goes the extra mile to make sure his friends succeed. He lays it all out in his tweets, so you can follow him on Twitter or peep his website.

What's on your playlist right now?

I love any music that brings positive energy—might make you want to get up and dance or work on some designs. Two Indie artist I am loving right now are Man Without Country (from Wales) and Data Romance (from Vancouver, BC.)

This is my current mix I listen to at work:

• 'Harder Better Faster Stronger' by Daft Punk: This is my theme song when I work.

• 'Drive It Like You Stole It' by The Glitch Mob

• 'No Sleep Till Brooklyn' by The Beastie Boys: I dreamed of living in Brooklyn as a kid because of this song, and I now live a few blocks from where Adam Yauch grew up in Downtown Brooklyn (#RIPMCA)

• 'Act Too (The Love of My Life)' by The Roots

• 'Jay's Game' by Run DMC: I could listen to this jam on repeat all day. My dream would be to hear Jam Master Jay (RIP) and Mix Master Mike battle it out on the turntables.

• 'Bonafied Lovin' by Chromeo: This song makes any dude feel like a slab of man—so much swagger.

• 'Hippie Priest Bum-Out' by LCD Soundsystem

• 'Touch the Sky' by Kanye West: I can't tell you how much I love Kanye. This is my fight song when it comes to making dreams happen.

• 'The Fragile' by Nine Inch Nails

Describe your style.

I think my style for life is high craftsmanship. I don't necessarily mean expensive. When I mean craftsmanship, I mean time, care, and passion put into something, whether it is a painting, blog post or material. This applies to life in general. With my friends, I like to surround myself of passionate practitioners of life, in whatever they do. I love intricate details and consideration.

My favorite clothing line is All Saints. The fact that you are surrounded by sewing machines as you walk in is really appealing to me. There is a lot of care and consideration for aesthetics, i their clothing and how they ship it.

Who inspires you?

My mom. She's my best friend. I am always reminded by her to do what I truly love, be there for your family, friends, be humble and to love everyone. She never complains about what she doesn't have or didn't get to do, but feels blessed to have what she has in her life.

In terms of professional role models, I really look up to Jonathan Ive (Senior VP of Industrial Design) and Jack Dorsey (Creator of Twitter and Co-Founder of Square). Both these men really love the work they do and really push design. Though people pay a lot of attention to them, their focus is on the work vs. receiving fame or notoriety.

And of course, my close friends. They work hard, care, but most importantly, call you out when you need to be called out—that's why I love them.

Wilson aka MegaKitty

David forgot to mention his biggest inspiration - Wilson aka MegaKitty

What are you reading?

I like using Pocket to read articles my friends have posted on Twitter. Pocket all the things and read it later at a coffee shop after work. I've been really into reading interviews of entrepreneurs. Most of the people I am interested in don't blog but they often do interviews.

For books, I've been reading a lot of fiction related to the city of New York. Since I'm not from here I like to read narratives based on the mystic of it. I'm currently reading The Saint in New York by Leslie Charteris. Simon Templar is such a bad ass. Think James Bond meets The Scarlet Pimpernel. I always have time for reading the classics. I also read the Iliad at least once a year. It is literally epic.

What are you most excited about in the coming months?

Every day is a gift and I'm so excited to take advantage of each one I get. Our company Xhatch has started doing our own apps and I'm really thrilled about this direction. In addition we still get to work with some of the best clients anyone can ask for. One of them is a very cool iPhone app with someone in Seattle who I really admire. You'll see!

I'm also happy to announce that I will be living on the West Coast part time to establish our presence there. I love New York and will never leave it, but that doesn't mean I can't live anywhere else. My number is still 206. Always West Coast at heart.

Thank you!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

30Fresh Aces: Carrie

If there's anything during 30Fresh I'm most stoked to share with you, it's my Aces series. Each week, I'll introduce you to a couple of incredible people whose soul, energy, humor, talent, intellect and dreams light up my life. I think the world of them and hope you do too!

First up, meet Carrie. This Puerto Rican Brooklyn beauty came into my life during the first workshop I took time out of my busy schedule for - Stratejoy's Lifestyle Design course. We're all busy, right? I'd reached a point where I was busy, yes, but doing things I wasn't sure I wanted to be doing five years from that point. Carrie and I poured our hearts and lives out for Molly and the other women in our workshop. We've been friends ever since!

I have always admired Carrie's tenacity and spirit. She's been through several big life changes since we've met, and she puts it all out there as she evolves. She's created a supportive community through Twitter - if you're there, follow her at @GirlAndCoconut. 

What's on your playlist right now?

I have all kinds of stuff, but I tend to put these on repeat:

• Miguel - Adorn: because well, he is le sexy. I just saw him in concert last Friday and yes, yes, yes!! Also I'm girl crushing hard on his girlfriend.

• Alicia Keys - Girl on Fire: Miguel opened for her and she put on an incredible show, the girl has got it better than a lot of em and at the beginning of this year I decided this was my theme song for the year.

• Kev702 - Breakin a Sweat: This is a friend of a friend here in Vegas and the guy has talent, as does the drummer (also a new friend) on the track. This song always makes me take it up a serious notch in the gym.

• Beastie Boys - No Sleep Til Brooklyn: no explanation needed

• Nero/Skrillex - Promises - This track gets me through my early morning cardio sessions

• Irene Cara - What a Feeling (Flashdance): Because, well, I'm old.

• Rihanna - Stay: The song gets me in my emo place and I love it

• Sabi - Wild Heart: This song just feels like me.

• Kaskade - Live at Coachella: I'm just in love with this set, over and over and over again.

Describe your style.

Ummm, what style? Jess, can you like style me? Can you, like, make me have style? Right now I would call my style "I work out a lot and live in workout clothes but I try to dress up yoga capris to not look like I live in workout clothes."

Who inspires you?

Laura Olson, Sara Seumae, Jess Estrada :) I also find inspiration from so many people in little things, anytime someone says something or posts a pic that makes me think, makes me reflect on myself and want to do better..

What are you reading?

My book reading life took a serious downward turn at the onset of my Twitter life. It hasn't recovered. I mostly end up reading nutrition and health articles online. If I want information about something, I will research endlessly until I feel like I have all of the important information.

What are you most excited about in the coming months?

I'm excited about some travel I have planned this year. So far the Bahamas and a big trip to Australia are on the agenda. I'm also SO excited about and looking forward to having my Seattle besties come to Vegas in May!! I'm really excited about just taking advantage of the summer here in Vegas and really get out and enjoy myself. I'm also excited about tackling some seriously huge things that have been holding me back, this is the year I'm going to get them resolved and move onward.

Thank you!

30Fresh. 30 days of posts celebrating 30 years - and 5 of Fresh Jess!

Announcing 30Fresh!

April is here! I alluded to it last week, but this month on Fresh Jess shall henceforth be known as 30Fresh. I am turning 30 this month, and will also be celebrating five years of blogging! Fresh Jess is technically already five (if you look at the archives, they'll date back to February 2008), but I kept this blog on the low for a couple of months until I felt comfortable telling everyone I was blogging. I've never celebrated blog birthdays before, but five years blogging and thirty years overall felt like a good milestone for cupcakes, balloons and some extra, extra-special posts.

This is what I looked like when I started Fresh Jess! Still eatin them cupcakes though

So what can you expect to see this month? 

A deeper look at me and my life than ever before. After years of simply sharing cool things I learned about, I've slowly started to incorporate more of my self and what's currently taking precedence in my life in more posts (see my Resolution Challenge ones for example.) Every single post this month will have exceptional significance to me. I've interviewed my best friends, have special features in the queue on my family & dog, rundowns of my favorite people, places and things, and so much more. I've enlisted the creative talents of a couple of my friends to bring you some new and fresh photos, imagery and sounds. During 30Fresh, you'll also see the introduction of five new contributors to Fresh Jess. These amazing young talents are the natural evolution of this blog as I take on and explore more projects in the name of FJ.

There'll be one post every day this month dedicated to 30Fresh, so it's pretty straightforward - but if you need to, look for this photo in my sidebar & at the bottom of each post to find all related posts.

So let's get it! 

Let's start this off with ten simple facts about me. If this is your first time here, or first time paying attention, whatever - this is a good list to start from. 

1. I was born & raised in Seattle - a rarity in the city nowadays. I've had a string of great opportunities that have kept me here. It's not totally out of the question to see me living elsewhere, but for now I'm having a blast in the 206.
2. I'm 100% Filipina-American. My family speaks Tagalog & Ilocano.
3. My boyfriend is a professional mixed martial arts fighter. That's not his primary full-time job (yet), but it's awesome and I'm immensely proud of him.
4. We are the proud parents of Spike, the english bulldog. We adopted Spike in November 2011 from Bulldog Haven NW, a local rescue we've both supported regularly since our first boy, Meatball, passed away in 2010.
5. I'm an information junkie. I love to read. My Twitter faves, Pocket saves, Google Reader (sorry - Feedly) & email are all filled with gems of articles and I make it a point to read through them at least once a week.
6. If you ever need to get a hold of me, send me a tweet.
7. This year I've started to incorporate more of a superfood diet into my life. However, I cannot resist a good Mexican Coke when the time is right.
8. I have a love/hate relationship with working out. Who doesn't, right? I call any kind of working out I do Gym Jones, after the 300 workout. I am not actually doing the 300 workout when I mention Gym Jones.
9. I'm a freelance independent consultant focused on social media strategy for a diverse range of clients. I do this to have more control over my schedule, to devote to working on Fresh Jess!
10. I'm extremely loyal and devoted to my best friends. I'm introducing you to them during 30Fresh, and I can't wait for you to meet them!

I'm so hyped to bring you 30 days of fun posts! Thank you so much for five years of your readership. I cannot thank you enough!